Report Description

To realize the digital cable TV is of great importance for China’s informationization construction. In Jan.,2008, the State Council released a document for the purpose of further DTV development, which required the country-level cities or above in the east China and central China, and most of country-level cities or above in the west China should realize digital cable TV by the year of 2010.

Guided by the national policies, 33 large and medium cities in China have realized the digital conversion so far. Up to Nov., 2008, China had a total of 47.65 million digital cable TV users, accounting for 33.64% of national cabal TV users, and the figure is expected to reach 136.76 million by 2012.

By the year of 2010, China’s digital TV market value is expected to reach CNY 260 billion, and the circuit, conditional access card, devices & apparatus and software market value is expected together to reach CNY40 billion, plus the revenue from DTV network operations, the market value of China’s DTV and relevant sectors is expected together exceed CNY500 billion.

1 DTV Concept and Classification
1.1 Concept
1.1.1 Definition
1.1.2 Characteristics
1.1.3 Purpose
1.1.4 Developments
1.2 Classification

2 Global DTV Industry Development
2.1 Industry Environment
2.2 European DTV Market
2.3 Asian DTV Market
2.4 American DTV Market

3 China’s DTV Industry Environment
3.1 Government Supports
3.1.1 Time and Regional Schedule of DTV Conversion
3.1.2 Specific Steps of DTV Conversion
3.1.3 Specific Measures of DTV Conversion
3.2 Industrialization Modes
3.2.1 Qingdao Mode
3.2.2 Foshan Mode
3.2.3 Hangzhou Mode
3.3 China’s DTV Industry Scale

4 China’s Digital Cable TV Market
4.1 Market Overview
4.1.1 Overall Development
4.1.2 Monthly Development
4.1.3 Regional Structure
4.1.4 Regional Digital Level
4.2 Digital Cable TV User Development Forecast
4.3 Influences of IPTV and Satellite TV
4.3.1 Satellite TV
4.3.2 IPTV

5 DTV Industry Chain Analysis
5.1 DTV Industry Chain Structure
5.2 Three Events in 2008
5.2.1 DTV Formed Complete Industrial System
5.2.2 Ground Receiving Terminal Development Promoted by Beijing Olympics
5.2.3 Mobile Multimedia Broadcast Achieved Great Progress
5.3 Network Operators
5.3.1 Performance Analysis
5.3.2 Opportunities
5.4 STB
5.4.1 An Introduction
5.4.2 Concept of Digital Cable TV STB
5.4.3 Function of Digital Cable TV STB
5.4.4 Demand of Digital Cable TV STB
5.4.5 Developments of Digital Cable TV STB
5.5 Digital TVs
5.5.1 Demand
5.5.2 Classification
5.5.3 Flat Digital TVs
5.5.4 U-DTV
5.6 Content Providers
5.7 CA Providers

6 Investment Analysis
6.1 Investment Opportunities
6.2 Investment Risks

7 Key Players
7.1 Content Provider
7.1.1 CTV Media
7.1.2 Hunan TV & Broadcast Intermediary Co ., Ltd
7.2 Network Operators
7.2.1 Beijing Gehua CATV Network Co., Ltd
7.2.2 Shaanxi BC & TV Network Intermediary Co ., Ltd
7.2.3 Shanghai Oriental Pearl ( Group ) Co., Ltd
7.2.4 Shenzhen Topway Video Communication Co., Ltd
7.2.5 CITIC Guo’an Group
7.3 Equipment Providers
7.3.1 Tsinghua Tongfang
7.3.2 Coship Electronics Co., Ltd
7.3.3 iPanel Technologies Ltd